Customer:  Tobin Brothers Funerals

Industry: comprehensive and innovative funeral services

Location: Headquartered in Melbourne, with 19 locations throughout Victoria. Market leader and Australia's largest family owned funeral company

Staff: 130 of which 13 are direct descendants of founders

CEO: Martin Tobin

Marketing Manager: Kerri Ward

Business challenges

• Increased competition in funeral services marketplace
• Company branding needed repositioning/’softening’
• New website that delivered more that current offerings

Taten solution

• Full integration with Tobin Brothers’ internally developed CMS (Client Management System) and website, including appropriate interface.
• Taten’s ipublish™ website management system to enable death notices and funeral service details to be incorporated into new site
• Integration with back office system and increased functionality of new site to provide high level of flexibility to enable company to differentiate itself in the market.

Business Benefits

• Cost effective and real-time solution whereby the funeral director can automatically publish to the web
• Clients able to save in advertising costs - loyalty
• Dissemination of the ‘message’ simplified and cost effective - globally
  

Quantifiable Benefits

• Jump of 60% in site visitors
• Growing visitor numbers to Tribute Candle and Message of Condolence site section – anonymity appeals
  
• Approximately 80% conversion rate of incoming calls generated via funeral advice line and web site visits
• Reduced pressure on consultants